It means that a company has all product information consolidated in one place, all data dimensions required for effectively exposing products online are present (incl. variant-management information, recommended relations to addons/accessories, inspirational data) and that all that data is seamlessly accessible in any format by internal and external stakeholders.

If you sell physical products through your own or third-party digital channels and are the creator of the bulk of the product / marketing information – then yes. If you are a large retailer or distributor that works with 20+ different suppliers – you should instead look at our Supplier Onboarding solution and ask your suppliers to E-optimize before sharing data with you.

We have seen customers grow sales by anywhere from 30% to 700% in channels where they expose e-optimized product data for the first time. AOVs typically are bumped by 5-15%. Returns and customer service tickets decline. Time-to-market is reduced by 90%